The marketing, communication and business development consultancy specialized in the legal sector in Europe and Latin America Gericó Associates has been a pioneer in its sector in announcing the acceptance of cryptocurrencies as a form of payment.

Starting next January 1, the firm will accept Bitcoin and Ethereum in its national and international collections.

According to its managing partner , Marc Gericó, the implementation of this measure comes after an exhaustive analysis: “We have studied, together with experts in this financial and legal ecosystem, the benefits of this decision. Finally, we will accept the two strongest cryptocurrencies on the market. : Bitcoin and Ethereum. Definitely, this payment method is revolutionizing the way we understand finance and run business. ”

María Sol Rubio, Chilean partner of the consultancy, explains that this decision responds to needs that some of its clients have already expressed: “We began to assess this option at the beginning of the year, when we were presented with a case of impossibility of collection with a A large Argentine firm. Some local regulations make it very difficult to pay in foreign currency to suppliers abroad. ” Gericó adds that, shortly after, another London-based client proposed to pay for their services in Ethereum.

Growing adoption
PwC, EY and KPMG, in some of its headquarters, as well as PayPal, BBVA, Starbucks, Visa, Norwegian and Mastercard, are some of the companies that have already accepted cryptocurrencies as a form of payment. For its part, BlackRock, the world’s largest fund manager, announced last January that it would allow two of its funds to invest in bitcoin futures.

The growing adoption of cryptocurrencies by large institutional investors has caused these weeks Bitcoin to surpass Tesla in its market capitalization and continue its climb towards exceeding the value of silver and, even, the market capitalization of a giant like Amazon

Marc Gericó points out the security in transactions, the ability to reduce costs and the efficiency in the verification processes as the main benefits of blockchain technology: “In addition, it responds to challenges such as inflation, the devaluation of the fiat currency, protection of data and the difficulties that certain international payments operations present “.

This decision represents a further step in Gericó Associates’ constant commitment to innovation applied to process optimization. The consultancy also works together with experts in artificial intelligence. in the development of tools for processing large amounts of information, structuring processes and increasing efficiency in the day-to-day practice of law.

Gericó Associates, after more than a decade advising law firms on global strategy and by business units, has offices in Spain, Chile, Colombia, Mexico and Peru.

Its consultants, with extensive experience in law firms, international directories, media and communication and marketing agencies, provide comprehensive advice on business strategy and development, corporate communication, design and implementation of marketing plans and positioning in international directories and media.