Clubhouse Media Group, the parent company of the iPhone audio app, has announced a new strategy in its plan to gain further momentum in the world of social media. It is about the launch of a new platform focused on the creation, tokenization and sale of digital art, as well as content specialized in cryptocurrencies and non-fungible tokens (NFT).
The company’s plan is to create a content house where it will bring together experts in tokens, personal finance , top-notch artists, influencers , cryptocurrency investors already interested in the NFT market. His idea is to create specialized social media content for those interested in the blockchain market.
Its strategy even goes further, as the company will tokenize the content of creators with the potential to market them on other platforms such as Rally.io, driven by a community that revolves around Ethereum. To do this, it will take advantage of the reach of the 280 million followers that its network of influencers currently has on different social networks.
BlockhouseCH is the name of this new platform whose official launch does not yet have a date, although the company reported in a statement that it is in the preparations, so it is presumed that it will be soon.
BlockhouseCH will be one of the world’s first crypto-focused content houses. It will bring together experts in the cryptocurrency and NFT space. It will seek to pair that experience with heavyweights on the side of influencers to create content that will resonate with those interested in personal finance, NFTs, and investing in cryptocurrencies. It will also be delivered to a massive global audience through major social platforms.
Chris Young, President of Clubhouse Media Group.
To explain BlockhouseCH’s strategy, Young focuses on art and how museums in the physical world have received thousands of people who view the works and can even photograph them, while only some of them can own an original painting.
But the more people look at the painting, comment on it, and photograph it, the more popular it will become, and therefore the more valuable it will be. “The same logic applies to the NFT market, where we have seen tremendous growth in the last year,” added the executive.
Although the example focuses on art, BlockhouseCH will also focus on the tokenization of a song, video clip , tweet, or any other digital piece of information that may have cultural value. By purchasing an NFT associated with unique content, users can own it as a collectible token, even though other people can continue to view and share the associated content. The more you share, the more value you gain, as the company highlights in its statement.
In any case, the Clubhouse proposal is nothing new, as Breez Technology launched a similar initiative after creating a platform that allows you to play podcasts and donate bitcoins instantly through its Lightning wallet without custody. On the other hand, any specialized creator can tokenize their content and display it through existing markets such as Rarible, Opensea and others that have recently emerged, all visited by thousands of users interested in NFTs.
The world of cryptocurrencies and NFT as a new field of action
The Clubhouse audio application was launched last year and in a short time it has captured the attention of the public maintaining an average of 2 million active users each week .
Its success is based on the fact that it concentrates in one place a very specific group of influencers or moderators, as they are called within the application space. However, so far, it has not piqued the interest of advertisers. Therefore, it can be thought that the company is looking for strategies to monetize the content and the NFT market has aroused its interest .
In fact, when announcing their future launch of BlockhouseCH they make it clear that they have been analyzing the market for non-fungible tokens where they noticed that platforms such as Rarible and Opensea have multiplied their sales between 50 and 100 times in the last three months.
The company also makes clear its vision regarding the cryptocurrency market, commenting that this sector “will eventually become the port of entry for all Internet media. Tokenization makes it possible to own digital content that exists on the Internet, which represents an advance on a huge financial scale that may form the basis of one of the most important trends in finance in the coming years, “as he adds.
The NFT market is boiling and more and more companies are announcing their strategies focused on this ecosystem. As CriptoNoticias has reported , IBM is one of these companies, and its plan is focused on transforming intellectual property into NFT. Even the New York Stock Exchange has launched its collection of collectible tokens as this medium also recently reported.